Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Shaq speaks out after PDA photo of ‘his hands’ on influencer goes viral
The NBA Hall of Famer addressed the allegations in a manner characteristic of Shaq.
Shaq may be the man in the picture of an unidentified man holding a woman with his big hands, according to social media investigators.
Shaquille O’Neal, the NBA Hall of Famer, has since spoken out following the viral success of the endearing picture.
Maria Ozuna Teachey posted a photo of herself holding a very tall man who was hugging her from behind, but the selfie she took in the mirror left his head off.
The photo was captioned “Unapologetically us” by eachey. Guess who feet, guys? #loveyou.
Claimantly identifying themselves as the seven-foot-one-inch, 325-pound basketball icon, Shaq’s more than 200,000 strong Instagram followers instantly flooded her feed with comments.
“People on social media seem to think #Shaq has a new girlfriend,” wrote the popular social media account WorldStar when it published the image on its Instagram page.
The legendary former LA Lakers player remarked, “Nope not the kid.”
Then, in a hilarious turn of events, Shaq posted a video of himself with five women on his own Instagram account, writing, “Is this my girlfriend too? Trust me, I’ll let y’all know who my woman is. By the way, her name is Shaqirah.”
He also uploaded a video of himself lip-syncing to the iconic Training Day speech delivered by Denzel Washington, along with the message, “I’ll let you know when I fall in love.”
Although Teachey removed the post from her Instagram account a while ago, it remains on Facebook.
Since divorcing his ex-wife Shaunie Henderson, the founder and CEO of Amirah, Inc., the business behind Basketball Wives, in 2011, Shaq has been remarkably silent on the dating scene.
Together, the couple has five children: Shareef, Amirah, Me’arah, Shaqir, and Myles B. O’Neal, Shaunie’s step-son from a previous relationship. In addition, Shaq and his ex-girlfriend Arnetta Yardbourgh are the parents of Taahirah O’Neal, their daughter.
Shaq has been quiet about his current girlfriend despite a number of speculations circulating about her.
The Olympic gold champion, who once challenged Michael Phelps in a swimming competition, is unquestionably a sporting star.
The 15-time NBA All-Star finished the race in 23.14 seconds, while Phelps finished in 24.03 seconds—though, it should be noted, he was only swimming 25 yards, while the most decorated Olympian of all time had to cover 50 yards with a five-second head start—back when he was filming the competitive ABC series, Shaq Vs.
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