Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Farewell Yellow Brick Road Tour: Elton John Retires from Touring
The renowned performer Elton John has formally retired from touring after an amazing 50 years on the road.
During his farewell concert at Stockholm’s Tele2 Arena, Elton John conveyed his profound appreciation to his devoted followers for their steadfast backing during his remarkable career.
As the emotional crowd cheered him on, the 76-year-old artist shared, “I can’t believe it’s been 52 years of pure joy.” With heartfelt renditions of his beloved songs “Your Song” and “Goodbye Yellow Brick Road,” Elton John couldn’t help but acknowledge the pivotal role his fans played in his success.
He said, “I wouldn’t be here today if it weren’t for you. Your unwavering support, from buying records and concert tickets to simply being there, has meant everything to me.”
After the Farewell Yellow Brick Road Tour, Elton John used social media to thank his fans from the bottom of his heart. He acknowledged their vital role in his career and thanked them for their unwavering loyalty in a statement made following the show.
“You’ve been with me every step of the way,” he said. “Your love and support have been my guiding light throughout the years, and they will forever remain in my heart.”
At the farewell event, Chris Martin, the lead singer of Coldplay, who was simultaneously performing in Sweden, also sent Elton John a heartfelt message. Speaking for all the bands and musicians that John has influenced and helped throughout his illustrious career, Martin expressed his love and admiration. “We just love you so much,” Martin expressed. “Happy retirement, and we’ll miss you terribly, dude.”
Before the big finale, Elton John shared his reflections on the amazing journey of his final tour on Instagram. “This tour has been an extraordinary journey, and now we find ourselves at the end of it,” he wrote. “Tonight marks the grand finale.”
Even though Elton John is saying goodbye to touring, he wants his fans to know that he will still be performing. Even though he isn’t going on another tour, you might still be able to catch him at a special event or maybe even for a brief residency at one place.
John’s manager and spouse, David Furnish, explained the difference between retiring from touring and retiring from performing completely, promising special moments in the years to come.
Even as he draws to an end his touring career, Elton John’s influence on the music industry endures. He has captivated audiences with his timeless hits and electrifying live performances for more than fifty years. The legendary musician and his fans have traveled on an amazing journey together.
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