It can be really confusing to walk through the aisles of our favorite grocery shop and figure out what food items require refrigeration and what doesn’t.
It is reasonable to believe that if a product isn’t refrigerated in stores, it also doesn’t need to be at home. That isn’t always the case, though.
A modest word in fine type can be found on the labels of many products on grocery store shelves if we look closely: “refrigerate after opening.” Sadly, not everyone takes note of this small directive, and even those who do sometimes decide to disregard it. Ketchup is an excellent illustration of this.
The popular ketchup brand, Heinz, actually advises chilling their product as soon as you bring it inside. You may be asking yourself, “But why does ketchup need to be refrigerated when I see bottles of it sitting on the store shelves?” Heinz wants you to know that it’s all for the best, though.
This ketchup conundrum intrigued me, so I decided to look into it directly. I grabbed a bottle of Heinz ketchup from my own kitchen and read the label carefully. And there it was—the warning to “For best results, refrigerate after opening”—subtly printed in small text on the label on the reverse. Thus, the recommendation is clear: refrigeration is advised.
Were you aware that Heinz addressed this issue on Twitter as well? The message on their short tweet said, “FYI: Ketchup goes in the fridge!!!” This tweet grabbed the attention of people all over social media and started a heated debate among ketchup lovers.
Heinz even went so far as to survey people about how they keep their ketchup in storage at home. The outcomes were really intriguing. Of all the people who use ketchup, 36.8% keep it in a cabinet and 63.2% keep it in the refrigerator.
It’s intriguing to learn the motivations behind some people’s decisions to disregard refrigeration recommendations. They contend that ketchup tastes good even when kept at room temperature and that it doesn’t spoil readily. The good news is that you can keep your ketchup fresher for longer by refrigerating it, which will increase its shelf life.
Thus, keep in mind what Heinz suggests if you’re still not sure if you should refrigerate your ketchup. And why not follow the rest of us and store that bottle of ketchup in the refrigerator, nice and cold? It’s a simple method to guarantee that your favorite condiment remains flavorful and fresh.
It’s your time to comment on the ketchup controversy now! Which is better for storing ketchup—in a cupboard or the refrigerator? Let’s continue the conversation and hear about your ketchup preferences!
Matt Heath: My parting message: Enjoy things while they are around
A lot of big, tragic and important things have happened to this wonderful country of ours since April 2014. None of which I have covered. I was too busy writing about hungover parenting, ancient philosophy and my dog Colin.
Out of the 536 columns I have written, 27 were about that guy. Far too few. He is such a good boy, he deserves an article a week.
Today is the end of an era for me, and whenever these final events pop up in our lives, we can’t help but think about the ultimate end.
Everything we do, we will one day do for the last time. That’s why you have to enjoy things while they are around. It’s not just big events like leaving a job, house or loved one either. Whatever moment you happen to be in now, you will never get it back, and you don’t know how many more you have.
Everything we do in life, from eating pizza to spending time with the people we love, to driving, writing, drinking or breathing, we will one day experience for the final time. It might happen tomorrow. This can be either a depressing or an inspiring thought, depending on how you look at it.
A few years back in this column, I interviewed professor of philosophy William B Irvine, of Wright State University, Ohio, on this very topic. He put it this way on a Zoom call: “Recognition of the impermanence of everything in life can invest the things we do with a significance and intensity that would otherwise be absent. The only way we can be truly alive is if we make it our business periodically to entertain thoughts of the end.”
Today’s column is very meaningful to me because it is my last. Like the last night with a lover before she goes overseas. And just like a lover, there have been some half-arsed efforts put in from me over the years. Last week, for example, I spent 750 words moaning about how bad my cricket team is. But the truth is that any of my columns could have been the final. If I had reminded myself every week for the past 10 years that the end is inevitable, I may have been more grateful for having a column and appreciated writing them all as much as I am this one.
While everything we do could have more meaning with a focus on finitude, some things are inherently more worthwhile than others. There is no doubt my column “The pros and cons of wearing Speedos” from November 2022 was less meaningful than most things in this world. That was a waste of everyone’s time. So, if we only have so much time, how do we pick the best things to do?
Well, Oliver Burkeman, the author of Four Thousand Weeks – Time Management For Mortals, suggested this to me in a 2022 column: “Ask yourself, does this choice enlarge me? You usually know on some unspoken level if it does. That’s a good way to distinguish between options.”
With that in mind, I don’t feel great about my 2018 article on “New Zealand’s best hole”. That didn’t enlarge anyone.
There will be people reading this column right now who have loved my writing in the Herald and are sad to see it end. Others will have hated it and are glad to see me go. Many won’t have any opinion at all. But for those in the first camp, I have good news. I have a book coming out on May 28 called A Life Less Punishing – 13 Ways To Love The Life You Got (Allen and Unwin Book Publishers). It’s a deep dive into the history, philosophy and science of not wasting our time lost in anger, loneliness, humiliation, stress, fear, boredom and all the other ways we find to not enjoy perfectly good lives. It’s available for pre-order right now (google it if you’re interested).
A Life Less Punishing took me two years to write and is equivalent in words to 100 of these columns. Which would be a complete nightmare for those in the hate camp, but as I say, great news for those who want more.
Anyway, thanks to the Herald for having me, thanks to the lovely people who make an effort to say nice things to me about my column nearly every day and thanks to the universe for every single second we get.
Bless!
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