Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
I Discovered My Neighbors Had Been Covertly Using My Hot Tub for a Year – I Gave Them a Memorable Lesson
Charlotte never thinks her quiet neighborhood hides secrets. But when she finds out her neighbors have been secretly using her hot tub for a year, she feels shocked and angry. She decides to teach them a lesson they won’t forget. But as she digs deeper, she discovers even more surprising things about the people living next door. What are they hiding?
It was a sunny afternoon, and I was sitting in my backyard, looking at our hot tub.
Tom and I bought our dream house a few years ago, complete with this beautiful backyard and the hot tub.
We were thrilled back then, imagining all the relaxing evenings we would spend soaking in the warm bubbles.
We knew our neighbors but weren’t particularly close. Jim and Lisa lived next door with their teenage children, Emma and Jake. They seemed nice enough, but we never really got to know them well.
Normally, Tom and I would use the hot tub a lot, especially on weekends. But this year, things were different.
I had started a new job that required a lot of travel, and Tom was working extra hours to cover for a coworker who was out on medical leave. It felt like we were always busy, and our hot tub had been neglected for months.
I missed those quiet moments of relaxation we used to have together.
I sighed, feeling a bit nostalgic. We really need to make time for ourselves again, I thought. The hot tub looked lonely, covered, and unused. It was a reminder of how our lives had changed.
I decided to call Tom. “Hey, honey,” I said when he answered, “I was thinking we need to start using the hot tub again. It’s been too long.”
Tom laughed softly. “I agree, Charlotte. Let’s plan for this weekend. We could both use some relaxation.”
I smiled, feeling a bit more hopeful. Maybe things could get back to how they used to be, even if just for a little while.
But before we could enjoy the hot tub again, our neighbor Lisa stopped by one afternoon
“Charlotte, can I talk to you for a minute?” she asked, looking a bit uncomfortable
“Sure, Lisa. What’s up?” I replied, curious about what she wanted to say.
“I hate to bring this up, but could you and Tom keep it down in the evenings on the weekends?” Lisa said, glancing at her feet. “There was loud music and shouting coming from your backyard last Sunday as well. Look, I’ve been quiet all this while, but it’s going to be a year now. The noise is really annoying.”
I stared at her, surprised. “But Lisa, Tom and I were out of town on Sunday. We weren’t even here. We’re out almost every weekend.”
One evening, as Tom and I soaked in the hot tub, I looked around our peaceful backyard and smiled. “We did it, Tom,” I said. “We got our home back.”
Tom nodded, holding my hand. “And we strengthened our community in the process. I couldn’t be prouder of us.”
It was a hard lesson in trust and vigilance, but it made us all stronger and more connected. And for that, I was truly grateful.
What would you have done?
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