Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Ann-Margret cared for her husband – his cause of death broke her heart
I just love Ann-Margret – she is such a warm, sweet and classy woman.
Known for her fiery beauty and undeniable talent, she captured hearts on and off the screen, famously dating Elvis Presley and standing out as one of the few Hollywood stars who truly supported our Vietnam troops.
Yet, despite her iconic career and public admiration, she believes her greatest achievement lies elsewhere…
I just love Ann-Margret – she is such a warm, sweet and classy woman.
Known for her fiery beauty and undeniable talent, she captured hearts on and off the screen, famously dating Elvis Presley and standing out as one of the few Hollywood stars who truly supported our Vietnam troops.
Yet, despite her iconic career and public admiration, she believes her greatest achievement lies elsewhere…
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Perhaps it’s my deep connection to Sweden, but I must say Ann-Margret is a personal favorite. She’s simply incredible and all her work speaks for itself. With her delightful humor and genuine charm, she continues to captivate and inspire.
And her timeless beauty is natural and unpretentious, unlike so many in Hollywood.
As recently as last year, the Swedish-American actress and singer released her debut rock album, Born to Be Wild, as reported by The New York Times.
To say that Ann-Margret has experienced it all would be an understatement. The iconic, two-time Oscar nominee, born up north in Sweden, made her mark with memorable roles in the 1960s classics Bye Bye Birdie and Viva Las Vegas.
You can read about her electric romance with Elvis Presley here, but the truth is, he was never the man of her life.
Meeting Roger Smith
Even though she dated stars like Eddie Fisher and Elvis Presley, it was Roger Smith who ultimately won Ann-Margret’s heart.
The strikingly handsome, dark-haired actor had made a name for himself with standout roles in hits like 77 Sunset Strip and Mister Roberts. As a quintessential Hollywood heartthrob, he was used to effortlessly winning over women.
But Ann-Margret was not easily swayed.
“Every other woman I met was falling all over me,” he remembered. “But this innocent, fresh-faced beauty only spoke to me when I spoke to her and the rest of the time ignored me.”
The couple first crossed paths in the 1960s, naturally meeting through their Hollywood careers. However, it wasn’t until 1965 that they began dating seriously.
Some reports suggest that Roger initially invited the Swedish star to one of his performances at a San Francisco club. But he also had another trick up his sleeve.
He knew that Ann-Margret was a passionate motorcycle enthusiast. She loved riding and had several bikes at home, along with an entire wardrobe of motorcycle gear.
”When I first started going out with her, there were a lot of guys hanging around. But they didn’t ride motorcycles. So I figured if I had one, it would help. So I bought one and we went out ridning together. It helped,” he told NEA.
By their third date, Ann-Margret was certain that Roger Smith was the man she had always been searching for.
“I knew he would protect me. I knew that I could depend on him. I sensed it completely,” she told People in 2017.
Tears of sadness
The couple tied the knot in 1967 and their marriage was everything Ann-Margret could dream of. But few knows that their union got off to a bad start. During their wedding ceremony in Las Vegas, in a ”cigarette-smoke-filled room at the Riviera Hotel”, the Bye Bye Birdie star started to cry.
”This is not the way I envisioned my wedding,” Ann-Margret told People and added: ”I think everyone thought I was pregnant because I was crying though the whole thing. But we did it.”
Thankfully, the traumatic wedding experience didn’t matter in the end.
Soon, Roger Smith took on the role of his wife’s manager. He believed in her, admired her, and sacrificed his own acting career to support her. Roger felt that Ann-Margret had more “raw talent” than he did, and he wanted to be close to her.
“Now in Roger I’ve found all the men I need rolled into one — a father, a friend, a lover, a manager, a businessman,” the actress told Rex Reed in 1972.
“It’s perfect for me. I couldn’t exist without a strong man.”
Smith helped Ann-Margret redefine her career played a pivotal role in guiding her away from the ”sex kitten” persona, understanding that she needed to evolve beyond that to maintain a lasting presence in Hollywood. His strategic decisions allowed Ann-Margret to embrace more complex roles, which ultimately led to her breakout performance in Carnal Knowledge in 1971.
By supporting her in what she wanted, Roger Smith found he liked himself much better. Being with Ann-Margret mattered more to him than all his childhood dreams of becoming a famous actor.
”When I met Ann-Margret, I felt happy for the first time in my life,” Smith told New York. ”Once I found Ann-Margret, I couldn’t stand to be without her and, surprisingly, she couldn’t stand to be without me.”
Substance abuse & injury
Throughout their long marriage, Ann-Margret and Roger Smith were incredibly close, both personally and professionally. They experienced high peaks together but also faced significant challenges. For example, Ann-Margret grappled with substance abuse and a life-altering injury.
The Viva Las Vegas star During parts of the 1970s, the Viva Las Vegas star struggled with an addiction to pills and alcohol, finding it difficult to separate fantasy from reality.
In 1972, she suffered a devastating fall from a 22-foot platform while performing in Lake Tahoe, Nevada, breaking nearly every bone in her face. Before a shocked audience at the Sahara Hotel, Ann-Margret fell into an orchestra pit, narrowly escaping death.
She underwent facial reconstructive surgery, requiring her mouth to be wired shut and a strict liquid diet to help her recover. But as if by a miracle, Ann-Margret made a remarkable recovery. But just 10 days and 59 stitches after the terrifying accident, she made a triumphant return to the stage, riding her gleaming Harley-Davidson motorcycle and roaring back to the spotlight with her signature flair.
Her husband, Roger Smith, also played a crucial role in her recovery. When the accident happened, he piloted a stolen plane from Burbank, California, and rushed her to surgeons at the UCLA Medical Center, ensuring she received immediate care.
Roger Smith illness
Ann-Margret’s marriage to Roger Smith took a dramatic turn in 1980 when he was diagnosed with myasthenia gravis, an incurable neuromuscular disease. The illness often left Smith unable to even get out of bed in the mornings. Traveling across the country was out of the question, and the disease affected the couple both personally and professionally. Smith, who was the mastermind behind managing Ann-Margret’s career, had to step back due to his health.
By 1985, Smith’s illness went into remission, allowing Ann-Margret to reignite her nightclub career. Smith supported her as she returned to the spotlight, helping her revive her popular Las Vegas shows. For a while, things looked brighter.
When Roger Smith’s symptoms eased, the couple made one final attempt to have children of their own. Before that, Ann-Margret had lovingly embraced her role as stepmother to his three children from a previous marriage.
Sadly, Ann-Margret’s biological clock was ticking faster, and despite consulting numerous fertility experts, they were unable to conceive. They did everything they could, but never had children together — a fact the actress has said is one of the greatest disappointments of her life.
Cause of death
Ann-Margret and Roger Smith remained together until his death in 2017.
The beloved actor and manager passed away at age 84 at Sherman Oaks Hospital in Sherman Oaks, Los Angeles, from complications related to myasthenia gravis.
Before his death, he had also struggled with Parkinson’s disease for many years.
His condition meant that Ann-Margret had to take a break from work to care for him. She showed total commitment to her partner during his lengthy illness.
”I kept saying no, no to everything because I was taking care of him. If you’re a spouse, if one of you has a broken wing, the other takes over,” she said.
Ann-Margret was, of course, heartbroken after her husband’s passing. Yet, she managed to find something positive and she managed to move on with her life.
”When I look back at my life, I am most proud of my marriage,” Ann-Margret told Closer Weekly. “We both wanted it to work. And it did work. We were together night and day. We loved each other and we were always in each other’s corner.”
That New York photo
To truly appreciate the love story of Ann-Margret and Roger Smith, just look at a photo taken on January 1, 1985, in New York.
It captured the Hollywood couple radiating elegance and charm at a high-profile event, showing them both at the height of their careers. But this image is more than just a glamorous snapshot. Roger’s steady gaze and Ann-Margret’s serene presence reflect their deep bond, both personally and professionally.
The rich green curtains in the background give the photo a royal feel, making it a true portrait of Hollywood royalty. What makes this picture even more powerful is that you can see the signs of Roger’s battle with illness. Though not yet fully overtaken by his condition, there’s a quiet awareness of what’s to come. Despite this, the image stands as a beautiful testament to their enduring love.
It’s more than just a memory—it’s a moment frozen in time that celebrates their strength, elegance, and the legacy they built together.
Share this story with someone who appreciates timeless love, and let’s remember how this remarkable couple faced life’s challenges with grace.
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