Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
I Was Sure My Partner Was a Widower – Until His Daughter Confessed She’s Been Seeing Her Mom on Saturdays
I thought Austin was the perfect man, a widower raising his daughter, grounded by tragedy. But everything unraveled the day his daughter whispered a chilling secret: her mother wasn’t dead.
Meeting Austin felt like finding a lighthouse in a storm. We met at a mutual friend’s housewarming party, where he stood by the fireplace, cradling a drink with practiced ease.
A man standing by a fireplace | Source: Midjourney
His eyes held a softness that I hadn’t seen in a long time; a quiet resilience beneath a tragedy.
“It’s been two years since my wife passed,” he told me later, his voice low and even. “Car accident. It’s just me and my daughter now.”
Austin’s vulnerability drew me in. He was attentive in ways that felt like a balm to my guarded heart. He was always texting to check if I’d made it home safely and showing up with dinner on nights he knew I’d had a long day.
A man holding a takeout bag | Source: Midjourney
It was sweet, even if, at times, it bordered on clingy. When he’d ask if I could “just send a quick text” when I was out with friends, I chalked it up to someone who’d been through loss and was just cautious about losing someone else.
As the weeks turned into months, his kindness and steady demeanor convinced me I’d found something real.
He introduced me to his daughter, Willow, a quiet 14-year-old who mostly lived with her grandmother.
A teen girl | Source: Midjourney
She spent Sundays with Austin, and while she was always polite, there was a distance to her. She’d perch awkwardly on the edge of the couch during visits, her legs tucked under her like she wasn’t planning to stay long.
Six months in, I thought I knew him. I really did.
On Saturday, we celebrated Austin’s birthday. It was a small gathering, just a few close friends and Willow, who stayed overnight so she could spend Sunday with her dad.
Birthday decorations and cake | Source: Pexels
The next morning, as I stood in the kitchen pouring my second coffee, I heard a whisper from the living room. The sound was faint, but it caught my attention.
“Sorry, Mom. You know yesterday was his birthday. I couldn’t come. I’ll call you later.”
I froze, the coffee pot still tilted mid-pour. Mom?
A shocked woman | Source: Midjourney
“Willow?” I called, trying to keep my voice steady as I walked into the living room. She was still clutching her phone, cheeks flushed.
She looked up, startled. “Yeah?”
“Did you just say ‘Mom’?”
Her eyes darted toward the hallway, then back to me.
A teen girl glancing nervously to one side | Source: Midjourney
“Oh,” she laughed, too high and too loud. “It’s just a friend. We call her ‘Mom’ as a joke.”
The explanation didn’t sit right, and Willow must’ve seen the doubt on my face. Before I could press further, she grabbed my hand, her grip surprisingly firm for such a slight frame.
“Not here,” she hissed. “Let’s talk in the basement.”
The air in the basement was cool and damp, and Willow’s eyes darted toward the closed door as if it might betray her.
A closed door | Source: Pexels
“You can’t tell Dad what I’m about to tell you,” she said, her voice trembling. “Promise me.”
“I… okay,” I said, though my heart was pounding. “What’s going on?”
“She’s not dead,” Willow whispered, each word a fragile shard. “My mom. She’s alive.”
I felt the world shift beneath me. “What? How… why would he think she’s dead?”
Willow looked down, her hands twisting the hem of her sweatshirt. “Because she wanted him to.”
A teen girl speaking to someone in a basement | Source: Midjourney
“She left to escape him and his controlling behavior,” she added. “But he wouldn’t let her move on. He stalked her and threatened her. When the crash happened, she saw her chance.”
“Her chance?” My voice cracked.
“To disappear.” Willow swallowed hard. “It happened on a country road and the police assumed wild animals got her when they couldn’t find a body. Everyone believed it. She moved to another city. She thought it was the only way to be free.”
A teen girl in a basement | Source: Midjourney
Her words came in gasps now. “I see her on Saturdays. She’s safe, but if Dad found out, he’d ruin her life all over again.”
Willow’s revelation sent my mind reeling. The ground I thought I’d been standing on felt suddenly unstable, like I’d been balancing on thin ice without realizing it.
Her words echoed in my head: “If Dad found out, he’d ruin her life all over again.” The Austin I thought I knew (a kind, steady man who loved deeply) didn’t match the Austin she described.
A disturbed woman | Source: Midjourney
But the pieces she’d handed me started to slot into place. I couldn’t ignore the red flags any longer.
I began replaying moments I’d dismissed. The constant texts checking in (“Just wanted to make sure you’re okay”) had felt sweet at first, a sign he cared. But now I remembered the unease I’d felt when they came in rapid succession if I didn’t respond fast enough.
Then there was his subtle needling when I made plans without him: “Why didn’t you tell me you were going out with your friends?” or “I guess I just assumed we’d spend the evening together.”
A woman lost in thought | Source: Midjourney
At the time, I’d written it off as insecurity, nothing malicious. But now, it felt like a web was being spun tighter and tighter around me.
I decided I needed to test him. If Willow was right, Austin’s response to the smallest assertion of independence would tell me everything.
“I need some space,” I told him one evening, my voice steadier than I felt. My pulse hammered in my ears as I forced myself to meet his gaze. “Just to think about where we’re going.”
A woman speaking to someone | Source: Midjourney
The air between us shifted, his expression freezing for the briefest moment before he forced a smile. It was a practiced smile, one that didn’t quite reach his eyes.
“Of course,” he said, his tone gentle but strained. “Take all the time you need. Just don’t forget how much I care about you.”
I nodded, unsure what else to say. For a moment, I let myself believe he’d taken it well.
A concerned woman | Source: Midjourney
His texts began the next morning, one after another, faster than I could respond.
“Hey, just checking in.”
“I hope everything’s okay.”
“I miss you. Can we talk soon?”
By the time I arrived at work, my phone was buzzing incessantly. By lunchtime, he was standing outside the building with a bouquet in his hand.
A man holding a bouquet | Source: Midjourney
His smile stretched too wide as he greeted me, his presence jarring against the normalcy of my workday.
“I just wanted to see you,” he said, handing me the flowers. His eyes scanned my face like he was searching for something, reassurance, maybe. Or a sign that I’d give in.
I tried to deflect, thanking him but keeping my distance. “I’m really busy today, Austin. We’ll talk later.”
A woman waving while walking away | Source: Midjourney
He nodded, but his smile faltered as I turned and walked away. By the time I reached the elevator, my hands were shaking.
That evening, as I approached my apartment, I spotted him standing by the entrance. He didn’t have flowers this time, just his presence, looming and uninvited.
“I couldn’t stop thinking about you,” he said, his voice low, almost pleading. But his eyes… there was something darker there now, something I couldn’t ignore.
A man with an unsettling smile | Source: Midjourney
My instincts screamed at me to run, but I forced myself to stay calm.
“Austin, this isn’t okay,” I said, my voice trembling despite my effort to sound firm. “You need to go.”
He hesitated, then gave me that tight, brittle smile again. “I just wanted to talk.”
Once he left, I bolted the door and called my friend, Mark.
A woman making a phone call | Source: Midjourney
Mark was a cop so if anyone could help me out, it was him. My hands were shaking so badly I nearly dropped the phone.
When he answered, the words spilled out in a torrent, my voice cracking under the weight of my fear.
Mark listened patiently, his tone steady when he spoke. “You did the right thing calling me,” he said. “If he steps out of line again, we’ll deal with him.”
A woman speaking on the phone | Source: Midjourney
The next day, I spotted Austin again as I left work. My heart sank, but this time, Mark was ready. He stepped out of his squad car with an authority that seemed to fill the space around him.
“Austin,” Mark said, his voice calm but steely. “This stops now. If you keep this up, there will be legal consequences. Leave her alone.”
For a moment, Austin just stared at him, his jaw tight and his fists clenching at his sides. Then his mask slipped.
A glaring man | Source: Midjourney
The glare he directed at me was sharp, venomous, and unrecognizable. It was a glimpse of the man Willow had warned me about.
“I just wanted to talk,” he muttered, his voice low and defensive. But he stepped back, his movements deliberate as he turned and walked away.
Mark stayed until I was safely inside my car, his presence a quiet reassurance. But the image of Austin’s glare stayed with me, etched into my mind like a warning.
A woman sitting in her car | Source: Midjourney
The man I’d once trusted completely was gone, replaced by someone I barely recognized.
I blocked Austin on everything: my phone, my email, and even social media. Then I packed a bag and moved in with my friend, Jennifer for a while. The relief of distance was like air filling my lungs after weeks of suffocation.
Sitting in Jennifer’s guest room that night, I thought about how dangerously close I’d come to losing myself.
A woman sitting on a bed | Source: Midjourney
I thought of Willow, her small hands clutching her sweatshirt in the basement, and her mother, rebuilding a life from ashes.
If they could find the strength to start over, so could I. I wasn’t just escaping Austin; I was reclaiming my life. And this time, I would be more careful.
Here’s another story: My new neighbor was making my life hell between his dawn wood chopping and that destructive dog. We were on the verge of an all-out war when his seven-year-old daughter showed up crying on my doorstep with a desperate plea for help.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
Leave a Reply