How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

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Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

A Free Vacation Sounded Amazing Until I Found Out My Ex-Husband Was Coming Too — Story of the Day

A free vacation with a stranger sounded too good to be true—but the email didn’t ask for credit card details, or even personal information: just a ticket, a hotel, and a mystery companion. Intrigued, I boarded the plane, only to find out my “stranger” was someone I never wanted to see again.

It was a typical Friday evening, but my body felt like it had gone through a whole week’s worth of exhaustion.

I had barely kicked off my shoes before collapsing onto my sister Deborah’s couch, one arm draped over my face, the other lazily scrolling through my inbox on my laptop.

Across the room, Deborah was in her own world. She paraded around in front of the mirror, changing into outfit after outfit, twirling, striking poses like she was on a runway.

The crinkling of shopping bags and the rustle of fabric filled the air as she excitedly switched between clothes she had just bought.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

She did a quick spin and looked at me expectantly. “What do you think?”

I barely glanced up, giving her dress a lazy once-over before smirking. “Nice, Deb. But I don’t get why you need so many clothes.”

Deborah scoffed, hands on her hips. “Of course, you don’t. You weren’t the one stuck wearing hand-me-downs your entire childhood.”

She dramatically flipped her hair. “Consider this my therapy. I’m healing, Charlie.”

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

I shook my head. “Whatever you say…” My attention drifted back to my laptop, aimlessly clicking through emails.

Mostly junk. Bills. Newsletters I forgot to unsubscribe from.

Then, something made me pause.

I sat up straight, my eyes narrowing at the subject line of an email I didn’t remember signing up for.

“Congratulations! You’ve won a free two-day vacation with a mystery travel companion!”

Before I could process it, Deborah’s voice interrupted.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

“How about this one?” she asked, stepping into another dress.

I didn’t answer.

Silence stretched for a moment.

“Charlie?” She turned, raising an eyebrow. “Are you even listening?”

I snapped out of it. “Huh? Sorry, I just got some weird email…” I frowned, rereading it.

“It says I won a free two-day vacation with a stranger. Definitely a scam.”

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

Deborah’s jaw dropped. “What!? A free trip? Let me guess—do they need your credit card info or social security number?”

“That’s the thing… they don’t.” I scrolled through the email again, expecting a scammer’s red flag.

“No banking details, no suspicious links. Just a confirmation with my name, flight itinerary, and a hotel reservation.”

Deborah practically lunged across the couch, leaning over my shoulder. “Let me see.”

I tilted my screen toward her. She scanned the email, her expression shifting from skepticism to shock.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

“No way… Charlie, this looks legit! There’s an actual reservation—flights, hotel, even travel insurance. It’s all here.”

I shook my head. “No, there’s got to be a catch. No one just hands out free vacations.”

Deborah’s eyes darted across the screen, clicking on links, cross-checking details. Finally, she leaned back, arms crossed.

“I can’t find anything suspicious.” She turned to me with a huge grin. “Charlie, you actually won this trip. Congrats, sis.”

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

I chewed my lip, unsure whether to feel excited or terrified.

“I can’t just go on a trip with some random person.”

Deborah waved a hand dismissively. “Why not? It’s free. And maybe, just maybe, this ‘stranger’ is a hot guy who’ll finally end your dry spell.”

I shot her a glare. “Deborah! I like being single, okay? That’s my choice.”

She smirked. “Sure… I’ve heard that after every ‘seasonal fling’ since your divorce.”

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

I grabbed a pillow and threw it at her head.

She dodged, laughing. “Hey! Just saying. Maybe it’s fate.”

Fate or not, something about this whole thing felt strange.

And yet, a small part of me wondered…

What if?

The next day, I stood at the airport terminal, gripping my suitcase so tightly my knuckles turned white. The ticket in my hand felt heavier than it should.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

I still couldn’t believe Deborah had convinced me to go.

This was completely insane.

Some strangers had sent me free tickets for a contest I didn’t even remember entering. And somehow, I had agreed to spend two days traveling with a mystery person.

The more I thought about it, the more ridiculous it seemed.

I exhaled sharply and turned toward the exit.

What am I doing?

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

Every logical part of my brain screamed to leave before it was too late.

I swallowed, staring at the automatic doors. I’ve always been cautious. Always taken the safest route.

I can’t keep running from new experiences.

I let out a slow breath, forcing myself to turn around.

Business class felt surreal. The soft leather seats, the spacious legroom, the complimentary drinks—this was a world I had never stepped into before.

But none of it mattered.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

My focus was on the people boarding, scanning faces, wondering who my seatmate would be.

Would they be talkative? Annoying? Would we have anything in common?

Then, I reached my seat.

A man was already there, hunched forward, scrolling on his phone.

I took a hesitant step forward.

He turned slightly.

My stomach dropped.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

“…Luther?” My voice barely escaped my lips.

His head snapped up, eyes widening. The same piercing gaze I had once loved. The same face I had tried to forget.

“Charlotte?” He blinked. “What the hell are you doing here?”

I exhaled sharply, my heart slamming against my ribs. “Please don’t tell me you also got these tickets.”

Luther ran a hand through his hair, still looking as confused as I felt.

“…Through some contest email? Yeah. You too?”

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

I groaned, every fiber of my being screaming at me to leave.

“Oh no. No, no, no. This is too much. I’m leaving.” I spun on my heel, ready to march straight off the plane.

But before I could take a step, a gentle but firm hand landed on my shoulder.

I turned to find a flight attendant offering a polite but unshakable smile.

“The plane is preparing for takeoff, ma’am. Please remain seated.”

I opened my mouth to argue, but before I could, Luther spoke first.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

He turned to the attendant with that same damn charming smile I had seen a million times before.

“It’s okay, everything’s fine.” Then he reached for my hand, squeezing it lightly—just like he used to when he wanted me to calm down.

My body remembered before my mind did.

For a second, just a single second, my breath caught.

Then, I ripped my hand away.

No. Not again.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

“Charlotte, our marriage ended years ago,” Luther said, his voice softer now. “Please don’t ruin your free trip just because of me. I promise, I won’t bother you.”

I narrowed my eyes. “If I had a dollar for every time I heard that from you…”

Luther smirked. “Then you’d be rich. But seriously, let’s just coexist for two days.”

I hesitated, my entire body itching to refuse.

But what was I supposed to do?

The plane was boarding, and I wasn’t about to miss my first-ever business class flight just because of Luther.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

With a long, frustrated sigh, I dropped into my seat.

“Fine. Just don’t ruin this trip for me.”

Luther leaned back, grinning. “Only your best years of youth.”

I turned toward the window, ignoring him.

I never expected to see Luther again. And honestly? I had hoped I never would.

The moment we stepped into the oceanfront hotel, I felt my breath catch.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

The grand entrance, the towering glass windows reflecting the sea, the marble floors that seemed to stretch endlessly—everything about the place screamed luxury.

For the first time since this ridiculous trip started, I was almost glad I came.

And then Luther stepped up beside me.

“Nice place, huh?” he said, slipping his hands into his pockets.

I forced a tight smile. “Yeah. Not bad.”

“Reminds me of the hall where we had our wedding. Same décor.”

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

My stomach twisted. My jaw clenched.

“Oh, so now you’re reminiscing about our wedding?” I snapped. My voice came out sharper than I intended, but I didn’t care.

Luther’s easygoing expression faltered. “Charlotte, let’s not—”

“No, let’s.” I folded my arms, my heart pounding with anger. “You suddenly want to relive the past? Let’s talk about how you destroyed everything.”

A muscle in his jaw tightened. He sighed, shaking his head before grabbing our bags and walking toward the elevator.

“Can we not do this in the lobby?” he muttered.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

I should’ve let it go. I should’ve kept my mouth shut.

But years of hurt, betrayal, and anger had been buried inside me for far too long.

And now?

I wasn’t about to let him walk away from it.

The moment we stepped into the hotel room, the door barely clicked shut before the words exploded out of me.

“Afraid someone will hear about what you did?”

Luther stiffened. He turned, facing me, his eyes shadowed with something I didn’t recognize.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

“Charlotte, please—”

“Don’t call me that!” My voice cracked. “You cheated on me, Luther!”

A heavy silence fell between us.

Luther ran a hand through his hair, exhaling like he was bracing himself for something painful.

For the first time since seeing him again, he actually looked ashamed.

“I know.” His voice was quiet. “And I’m sorry. I never wanted to hurt you.”

A bitter laugh escaped me.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

“Well, congrats. You did. And I don’t care about your apology, or your excuses.” I stepped back, my voice turning cold. “You don’t get to ruin any more of my life. You hear me?”

I stormed across the room, grabbing one of the beds and dragging it to the opposite side.

“For the next two days, don’t talk to me. Don’t even look at me.”

Then I slammed the bathroom door behind me.

The first day flew by. I spent it by the pool, avoiding Luther at all costs.

But something nagged at me.

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

He hadn’t left the room.

That night, when I returned, I heard coughing from the bathroom. Deep, dry, painful.

A tissue lay on the floor. It was stained with blood.

I froze.

Then the bathroom door opened, and Luther stepped out.

I stared at him. “What stage?”

His eyes softened. “Stage four.”

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

I swallowed hard. “When did you find out?”

“Six months ago.” He sighed. “It’s strange, living when you know you’re dying.”

I bit my lip. “I’m sorry.”

“This trip… it wasn’t a contest. I arranged everything,” he admitted.

My heart stopped.

“Why?”

“Because I needed to see you one last time,” he said. “To say I’m sorry. And to tell you… I never stopped loving you.”

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

Tears blurred my vision.

“Is it too late?” I whispered.

Luther smiled sadly. “For me, yes. But for you? You have your whole life ahead of you, Charlotte. And I hope it’s a beautiful one.”

I squeezed his hand.

“Thank you, Luther.”

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