Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
My Son Approached Me, Pale and Holding My Husband’s Laptop – The Discovery He Shared Next Completely Shattered My Reality
Lana always considered herself a grounded person. As a 35-year-old mother and an avid reader of celebrity gossip, she enjoyed the escapism it offered, always with a light-hearted chuckle about how distant those stories were from her own life. Married to Jimmy, her college sweetheart, and mother to their 12-year-old son, Seth, Lana’s days were filled with the ordinary joys and challenges of family life.
However, one seemingly normal Thursday afternoon, Lana’s world was turned upside down, echoing the very gossip narratives she indulged in for entertainment. It all started when Seth, needing to finish a school project, asked to use Jimmy’s laptop because his own was updating. Jimmy, usually meticulous about his personal and work boundaries, had left his laptop at home that day, which Lana thought little of at the time.
As Seth worked at the dining table, he stumbled upon something unexpected. He found a folder not protected by the usual business-related passwords—a folder filled with personal photos that would ignite a storm of betrayal and disbelief within Lana. Concerned by what he saw, Seth called Lana over, his voice tinged with confusion and worry.
The photos Seth uncovered showed Jimmy and Lana’s sister, Maya, in a series of intimate moments—laughing over coffee, an affectionate kiss on the hand, too-close-for-comfort during family gatherings—each image a blow to Lana’s heart. Trying to maintain her composure, Lana assured Seth she would handle the situation and asked him to focus on his homework.
Over the next couple of days, Lana wrestled with her emotions and the crumbling image of her marriage. She decided to keep up appearances until she could confront Jimmy and Maya together, searching for the right moment to seek the truth.
The opportunity came when Maya, unaware of Lana’s discovery, suggested they spend a Saturday together at the spa. Throughout the day, Lana observed Maya, looking for any sign of guilt or confession, but none came. Maya was her usual bubbly self, chatting about work and future plans as if nothing was amiss.
My Son Approached Me, Pale and Holding My Husband’s Laptop – The Discovery He Shared Next Completely Shattered My Reality
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Lana always considered herself a grounded person. As a 35-year-old mother and an avid reader of celebrity gossip, she enjoyed the escapism it offered, always with a light-hearted chuckle about how distant those stories were from her own life. Married to Jimmy, her college sweetheart, and mother to their 12-year-old son, Seth, Lana’s days were filled with the ordinary joys and challenges of family life.
However, one seemingly normal Thursday afternoon, Lana’s world was turned upside down, echoing the very gossip narratives she indulged in for entertainment. It all started when Seth, needing to finish a school project, asked to use Jimmy’s laptop because his own was updating. Jimmy, usually meticulous about his personal and work boundaries, had left his laptop at home that day, which Lana thought little of at the time.
As Seth worked at the dining table, he stumbled upon something unexpected. He found a folder not protected by the usual business-related passwords—a folder filled with personal photos that would ignite a storm of betrayal and disbelief within Lana. Concerned by what he saw, Seth called Lana over, his voice tinged with confusion and worry.
The photos Seth uncovered showed Jimmy and Lana’s sister, Maya, in a series of intimate moments—laughing over coffee, an affectionate kiss on the hand, too-close-for-comfort during family gatherings—each image a blow to Lana’s heart. Trying to maintain her composure, Lana assured Seth she would handle the situation and asked him to focus on his homework.
Over the next couple of days, Lana wrestled with her emotions and the crumbling image of her marriage. She decided to keep up appearances until she could confront Jimmy and Maya together, searching for the right moment to seek the truth.
The opportunity came when Maya, unaware of Lana’s discovery, suggested they spend a Saturday together at the spa. Throughout the day, Lana observed Maya, looking for any sign of guilt or confession, but none came. Maya was her usual bubbly self, chatting about work and future plans as if nothing was amiss.
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That evening, back at Lana’s house, as they sat down for a family dinner—with Jimmy joining after what he claimed was a long day at the office—the tension was palpable to Lana. After the meal, while she was getting dessert, she overheard Maya and Jimmy in the kitchen discussing their situation. Maya’s words, “We can’t keep this from her anymore. It’s wrong,” confirmed the betrayal.
Confronting them then and there, Lana demanded the truth. The explanations that followed were fraught with excuses and apologies. Maya and Jimmy tried to justify their actions, claiming a deep connection that had unintentionally evolved beyond familial bonds. Lana, devastated yet resolute, realized the depth of their betrayal and decided it was time to reevaluate her marriage and her relationship with her sister.
In the weeks that followed, Lana and Jimmy attended counseling sessions, but the trust that had once underpinned their marriage was irreparably damaged. They agreed on a temporary separation, giving each other space to reflect on their future. Seth, deeply hurt by the revelations, struggled to interact with his father, feeling betrayed by the role model he had looked up to.
As Lana navigated through the aftermath of the discovery, she was forced to confront the reality that life could indeed be as unpredictable and dramatic as the stories in her gossip columns. She focused on healing and finding a path forward for herself and Seth, believing in the resilience of the human spirit and the importance of honesty and communication in mending the wounds of betrayal.
This poignant episode in Lana’s life serves as a stark reminder that no one is immune to life’s unexpected turns and that strength often comes from facing harsh truths head-on.
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