In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
I Came Home Early and Discovered My Daughter and Husband Behind a Closed Door – Their Unexpected Disclosure Left Me Stunned
A splitting headache sent me home early, and I hoped for a quiet afternoon alone. But seeing my daughter, who should’ve been at school, and her stepdad behind that closed door shook me to my core. What I discovered tore my heart in two and left me in tears.
“Mom, I just can’t get along with Mike! I have my reasons, okay?” my daughter Lily often said whenever I brought her stepdad up. It would hurt. This scene had played out countless times over the past four years, ever since I married Mike. My 12-year-old daughter, usually so sweet and bubbly, turned into a completely different person around her stepfather. 💔
I’d watch helplessly as Lily’s eyes would harden, her small hands balling into fists at her sides. The transformation was as swift as it was painful to witness.
“Sweetie, please,” I’d plead, reaching out to her. “Mike loves you. He’s trying so hard…
But Lily would always cut me off, her voice trembling with anger and something else I couldn’t quite place. Was it hurt? Fear? I didn’t understand what it was then.
“You don’t understand, Mom! You never will!” she’d shriek.
And with that, she’d storm off to her room, leaving me in the hallway, my heart heavy with worry and frustration.
“Give her time,” everyone said. “Blended families are tough.”
As the months turned into years, I began to wonder if Lily would ever accept Mike as part of our family. Every attempt he made to connect with her was met with cold shoulders or angry outbursts.
My heart ached for both of them — for Lily, who seemed to be carrying a burden I couldn’t understand, and for Mike, who tried so hard to be a good father figure.
Little did I know that everything was about to change in ways I never could have imagined.
I’m Elizabeth, 35 years old, and a mother trying her best to navigate the choppy waters of a blended family. My first husband, Lily’s biological father, passed away when she was just a baby. For years, it was just the two of us against the world.
Then I met Mike.
Mike was everything I could have hoped for in a partner and a stepfather. Patient, kind, and endlessly understanding of the delicate balance required in our situation.
We married four years ago when Lily was eight, and while our love grew stronger every day, Lily’s resistance to accepting Mike never wavered.
“I hate him,” she’d say, her young face set in a determined scowl.
“He loves you, sweetie,” I’d respond, trying to hide my frustration. “He just wants to be part of our family.”
But my words seemed to fall on deaf ears.
Lily maintained her distance, always insisting she had her reasons for not accepting Mike. Those reasons remained a mystery to me, no matter how much I tried to uncover them.
The day everything changed started like any other. I left for work, Mike headed to his office, and Lily caught the bus to school.
Around noon, a splitting headache forced me to leave work early. As I drove home, I imagined the quiet, empty house waiting for me… a perfect place to lie down and recover.
But as I pulled into our driveway, I noticed something odd. Mike’s car was parked haphazardly as if he’d been in a rush. And wasn’t that Lily’s backpack on the porch?
A sense of unease crept over me. Why were they both home? Had something happened?
I approached the front door, my heart pounding. It was slightly ajar, and I could hear muffled voices from inside. Taking a deep breath, I pushed it open.
“Lily? Mike?” I called out, but there was no answer.
The house was eerily quiet as I moved through the hallway. But then I heard something that made my blood run cold. Soft cries coming from the living room.
My mind raced with possibilities, each one worse than the last. Were they fighting? Had Lily gotten hurt?
I felt my chest tighten with anxiety as I reached for the living room door. I pushed it open, bracing myself for the worst.
But what I saw left me breathless.
Lily stood in the middle of the room, wearing a beautiful blue dress that flowed to the floor. Her hair was styled elegantly, so different from her usual casual ponytail.
And there was Mike, looking dashing in a suit I’d never seen before.
Both of their faces were streaked with tears.
“Mom!” Lily gasped, her eyes wide with shock. “You’re home early!”
I stepped into the room, my mind struggling to make sense of the scene before me.
“What’s going on here?” I gasped.
Mike approached me, his hands held out in a placating gesture. “Elizabeth, it’s not what you think. We can explain.”
Lily wiped her eyes hurriedly, her face flushed. “We were just… practicing,” she blurted out.
“Practicing? Practicing for what?”
Mike and Lily exchanged a look that I couldn’t quite decipher. Then Mike took a deep breath and said, “For the father-daughter dance at Lily’s school. She… she asked me to go with her.”
I felt like the ground had shifted beneath my feet. After years of Lily pushing Mike away, this seemed impossible.
“But I thought…” I trailed off, unable to finish the sentence.
Lily’s lower lip trembled. “I’m sorry, Mom,” she said, her eyes downcast. “I wanted it to be a surprise.”
I sank into the nearest chair, overwhelmed by the sudden shift in everything I thought I knew.
“I don’t understand,” I said, looking between Lily and Mike. “What changed?”
Lily’s composure crumbled. She rushed over to me, falling to her knees beside my chair.
“Oh, Mom,” she sobbed, “I’ve been so blind! I thought I hated Mike, but I didn’t understand how much he truly loved me until… until he saved me.”
My heart skipped a beat. “Saved you? What do you mean, sweetie?”
Lily took a shaky breath, her eyes meeting Mike’s for a moment before she continued.
“Last week, on my way home from school, there were these older boys. They were teasing me, pushing me around. I was so scared, Mom. And then suddenly, Mike was there. He stood up to them and made them leave me alone. He was… he was like a real dad.”
Mike moved closer, placing a gentle hand on Lily’s shoulder. “I couldn’t bear to see you hurt, Lily. You mean the world to me, even when you push me away.”
I felt tears welling up in my eyes as I watched them, seeing the newfound understanding between them.
“After that, I realized how stupid I’ve been. Mike wasn’t replacing Dad. He’s always been there for me, and I’ve been too stubborn to see it,” Lily finished.
“Oh, sweetheart,” I whispered, pulling her into a hug. “Why didn’t you tell me about this before?”
“I wanted to surprise you. To show you that… that we could be a real family. That’s why we’ve been practicing for this dance. I want to make things right.”
Mike knelt beside us, placing a tentative hand on Lily’s shoulder. “Lily, your dad will always be your dad. Nothing can ever change that. I’m not trying to replace him. I just… I just want to love you, if you’ll let me.”
Lily turned to face Mike, her eyes red-rimmed. “I know that now. And I want to try. That’s why I asked you to the dance. I thought maybe… maybe we could start over?”
Mike’s face lit up with a smile so bright it could have powered the whole house. “I’d like that very much,” he said, opening his arms.
Lily hesitated for just a moment before throwing herself into his embrace. I watched, tears streaming down my face as years of tension melted away in that single hug.
When they finally separated, both of them laughing and crying at the same time, I found my voice again. “So, this dance,” I said, gesturing to their outfits. “When were you planning on telling me about it?”
Lily grinned sheepishly. “We wanted to surprise you at the actual event!”
Mike cleared his throat, straightening his tie. “Well, since the cat’s out of the bag, what do you say we show your mom what we’ve been working on, Lily?”
Lily’s eyes lit up. “Yes! Mom, you have to see our dance. We’ve been practicing for days!”
I settled back in my chair, a wide smile on my face. “I’d love nothing more.”
As they began to move around the room, I was struck by how natural they looked together.
Mike’s hand rested gently on Lily’s back, guiding her through the steps. Lily’s face was a picture of concentration, her tongue poking out slightly as she focused on not stepping on Mike’s toes.
“One, two, three… One, two, three…” Mike counted softly, leading Lily through a simple box step.
“Am I doing it right?” she asked, glancing up at him anxiously.
Mike’s smile was warm and encouraging. “You’re doing beautifully, sweetheart. Just relax and feel the music.”
Their graceful movements soothed my soul. This was all I’d ever wanted for them… this easy companionship, this mutual affection. This love.
The song ended, and Lily broke away from Mike with a theatrical flourish. “Ta-da!” she exclaimed, breathing heavily but beaming with pride.
I clapped enthusiastically, my heart overflowing with love for both of them. “That was wonderful! You two make quite the pair.”
I knew everything would be okay as I looked at Mike and Lily’s smiling faces. We had turned a corner, and while I was sure there would still be challenges ahead, we would face them together as a family.
In the end, the dance wasn’t just about a school event; it was a celebration of love, acceptance, and the beauty of second chances.
As I hugged my daughter and husband, I felt overwhelming hope for our family. Together, we were learning that love can heal even the deepest wounds, and that family isn’t just about blood; it’s about the bonds we choose to nurture and the love we choose to give.
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