In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
O.J. Simpson: A Complex Legacy
O.J. Simpson, whose name has come to represent scandal, died at the age of 76. Simpson, who is well-known for his football prowess and his contentious murder prosecution, had both joys and sorrows throughout his life.
Simpson was born in San Francisco on July 9, 1947, and was a gifted athlete from a young age. After participating in football during his high school years, he went on to play at the University of Southern California, where he excelled as a running back. Simpson’s skill made the Buffalo Bills select him with the first pick in the 1969 NFL Draft. After that, he had a prosperous career with the Bills and then the 49ers in San Francisco.
Simpson made incredible strides in the football game. He broke the record in 1973 when he became the first athlete to rush for more than 2,000 yards in a single season. He was known as “Juice” because he was a strong and lively player. He was honored for his accomplishments to the game in 1983 when he was admitted into the Pro Football Hall of Fame.
Following his football retirement, Simpson went on to seek a career in acting and television. He went on to become a football commentator and made appearances in movies and TV series. But his personal sorrow and legal issues quickly overshadowed his career accomplishment.
Nicole Brown Simpson, Simpson’s ex-wife, and her friend Ron Goldman were brutally murdered in 1994. The “Trial of the Century” officially began when Simpson was taken into custody and accused of the crimes. Millions of people watched the trial proceedings on television as it captured the attention of the country.
In a highly contentious decision, Simpson was found not guilty of the killings despite a ton of evidence against him. The trial’s verdict severely polarized the nation, permanently damaging Simpson’s reputation.
Following his acquittal, Simpson encountered several legal difficulties. In a civil lawsuit, he was judged responsible for the deaths of Ron Goldman and Nicole Brown Simpson, and his family received an order to compensate him handsomely. Furthermore, Simpson was found guilty in 2008 of kidnapping and armed robbery connected to a Las Vegas event. Before his release in 2017, he spent almost nine years behind bars.
Simpson left behind a complex legacy during his life. Despite being a well-known football player and having a captivating personality, his legal issues and criminal prosecutions eclipsed his on-field accomplishments. His experience serves as a reminder of the complexity of human nature and the long-term effects of the decisions we make.
Let’s remember the victims of the crimes O.J. Simpson was accused of as we consider his life and demise. During this time, our thoughts are with their families and loved ones. As they continue to heal from their loss, may they find comfort and closure.
Leave a Reply