In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
This Retired Icon Was One of the Sexiest Women of the 20th Century, Secretly Married, & Disappeared for Years
On her 89th birthday, French legend Brigitte Bardot was spotted for the first time in a long time.
The celebrity has been with her loving husband for 31 years, and he never leaves her side.
News outlets claim that the movie star, who experienced a health crisis earlier this year, got married in secret to her husband.
As the entertainment industry’s “it” girl for eternity, Brigitte Bardot, a French superstar, led a colorful existence. Her famous roles in multiple silver screen productions have earned her recognition and admiration.
The French blonde beauty topped the list of the prettiest female stars of the 20th century thanks to Playboy, which is well-known for its features and displays of gorgeous famous ladies. She is even considered the greatest “It” girl of all time by other media sources.
Brigitte ranks fourth on Playboy’s list of the sexiest female stars, but aside from her attractive appearance, she’s also well-known for her pouty lips. She was also named the most watched star in her native nation due to her seductive charisma and sexy confidence.
Brigitte has established a reputation as a passionate animal rights activist in addition to her achievements as an actor and general performer. Regarding her personal life, the well-liked celebrity, also known by her stage as BB, has been married to Bernard d’Ormale for 31 years and has a single child.
Few friends joined the couple for their special day as they secretly tied the wedding in August 1992, according to media agencies. Since then, the couple has been happy together. When Brigitte and Bernard got married unexpectedly and covertly, acquaintances of the “Contempt” star said to a news outlet that she was happiest than she had been in a long time.
Remarkably, Brigitte’s acquaintances had doubted that she would marry again after her previous spouse died. This was before the two got married. Nevertheless, the couple was married in a charming little wooden chapel in Norway and shared Brigitte’s opulent ten-bedroom house in Saint-Tropez.
Bernard has been Brigitte’s support system since their first meeting, notably throughout her health crises. Brigitte’s hero instantly calmed the extremely alarmed people when it was initially revealed in French media that their much-loved star had supposedly overdosed on sedatives in 1992 while at home by explaining:
Brigitte was so exhausted that she overindulged in medicine in an attempt to fall asleep.She was OK after a few hours and did not have her stomach pumped.
Brigitte’s condition was further verified by a representative of the clinic where she was brought, confirming Bernard’s claim. But Brigitte had to deal with another health issue years after her sedative fright.
Bernard verified that Brigitte had trouble breathing earlier this year. Fortunately, emergency responders saw to it right away, giving her oxygen and staying with her to make sure she was okay.
Bernard attributed his wife’s respiratory issues on aging and weather-related factors, mentioning a severe heatwave that was at the time affecting most of Europe. It seemed that their La Madrague home’s air conditioning system was not operating at its best.
A news outlet had claimed that Brigitte had remained in the intensive care unit (ICU) despite assurances to the public to the contrary. But the “A Very Private Affair” star corrected the record in a handwritten note:
“I would like to reassure everyone.” I am doing excellently. I was sick, and the press made a big deal out of it.
The beloved figure was recently observed out and about in an unusual appearance. Earlier this year, the icon suffered respiratory issues. Brigitte was photographed by paparazzi enjoying a drive in the South of France on her 89th birthday.
From her La Madrague house to her La Garigue residence, the actress was spotted traveling in a tiny white van. Only a few stray strands of her renowned blond hair framed her face because it was fastened back. She was also wearing large sunglasses to protect her eyes from the sun.
A few months after emergency personnel arrived at Brigitte’s house to help her with her respiratory problems and several years after she was last spotted in public, the uncommon outing occurs.
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