In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Pierce Brosnan’s estranged stepson has astonished fans with his appearance in uncommon photos after reports surfaced that the Hollywood star had cut ties with him.
Recent photos of Pierce Brosnan’s stepson have sparked a wave of internet comments, many of which are worried about his appearance and label it as “sad.” Take a look at the pictures that started this discussion.
The stepson of well-known actor Pierce Brosnan, Christopher Brosnan, has had a turbulent life. Pierce tried to help him after his mother passed away, but in the end, he had to make the difficult choice to break off contact with Christopher.
Twenty years later, brand-new street images of the actor’s stepson have emerged, sparking a range of responses on social media. View the arresting pictures that sparked debate on the famous star’s stepson.
Pierce’s Difficult Family Situation
Loved by many in Hollywood, Pierce Brosnan is known for his endearing roles, especially as the dapper spy James Bond. But beyond the glamour of Hollywood, he has had serious personal difficulties, especially with relation to his family.
His first wife, Cassandra Harris, had a significant influence on the dynamics of his family. She had two children from her former marriage to British producer Dermot Harris, Charlotte and Christopher, when they got married in 1980. Later, in 1984, the couple welcomed Sean Brosnan into the world. Pierce adopted both of Cassandra’s children following the death of her first husband in 1986, forming a devoted blended family.
Cassandra’s death from ovarian cancer in 1991 was a tragedy that left the entire family in deep mourning. Pierce had to juggle his acting job and parenting their kids as a bereaved father.
The actor said, “I don’t look at the cup as half full, believe me,” following the passing of his spouse. Pierce’s sad memories were resurrected in 2013 when his daughter Charlotte lost her fight with the same cancer.
“On June 28 at 2 p.m., my darling daughter Charlotte Emily passed on to eternal life, having succumbed to ovarian cancer,” he said, expressing his unreserved anguish during this difficult time.
Pierce reconnected with love after experiencing excruciating heartbreak, wed Keely Shaye Smith in 2001. Keely rose from fame as a television personality to prominence as a documentarian and environmental campaigner. Their family grew when they welcomed Dylan and Paris, their two kids.
Pierce understood the difficulties of parenting sons and accepted his responsibility as a father. “I have experience raising sons, and it can be a really difficult journey. My instincts as a father are entirely personal,” he said. Regretfully, one of his boys would grow apart from him.
The Journey and Difficulties of Christopher, the Estranged Son
The Brosnan family became closer as they grieved Cassandra together. You simply feel things deeper today. Pierce observed, “You love and hug more deeply.”
He spent a lot of time with his sons, hosting swimming parties and beach vacations. He understood, nevertheless, that their sorrow would not go away quickly.
Pierce learned of his children’s emotional difficulties as the family dealt with their loss. He let them see his emotions, telling them that even though he was alone, everything will work out in the end.
“I can see the pain in Christopher’s eyes, the absence in his heart for his mother,” the man said. Christopher once made an attempt to emulate his stepfather by going to UCLA to take a screenplay course and pursuing a career in cinema. He even made contributions to a few of Pierce’s movies, including as “Tomorrow Never Dies” and “GoldenEye.” But despite his early promise, Christopher battled addiction, which forced the actor to break things off with him.
Pierce has been open about how addiction has affected his family, especially with regard to his stepson. He pointed out that since drinking claimed the lives of both Charlotte and Christopher’s biological father, addiction frequently appears to have inherited origins.
Charlotte finally recovered, but Christopher’s journey was far more difficult. Pierce said that Christopher was “still very lost,” expressing his profound concern for his stepson’s difficulties. Remarkably so.
When Pierce made the decision to cut ties with Christopher, things became very serious. It hurts because you become withdrawn. I have to cut Christopher off, but you never really cut them off. I had to give the order “Go.” “Either get busy dying, or get busy living,” he said.
Pierce acknowledged that the choice was difficult, but that Christopher’s continuous struggle with addiction made it inevitable. “I love Christopher and just want him well and healthy, despite his waywardness and addiction,” he said. Pierce’s affection for his stepson was evident despite their distance from one another.
Pierce said, “My love forever to you dear sons, Paris, Dylan, Sean, and Christopher, thank you deeply for your love on this Father’s Day,” in 2022, despite their tense relationship. Pierce also mentioned Christopher. Pierce’s public statement demonstrated that despite obstacles, he remained concerned for Christopher.
Internet Users React to This View of Christopher
When Christopher was discovered in 2019, there was conjecture regarding his living situation following years of separation. He returned to the public eye in June 2024, and his appearance generated much discussion on social media about how he looked after such a lengthy period of anonymity.
One person commented, “Wow, sad!” “He looks older than his father,” remarked someone else. Drugs, regrettably, have that effect on people. Other others expressed similar opinions, saying things like “He doesn’t look well” and “Son looks so much older than his dad.” Not at all.
Even though Pierce Brosnan’s choice to keep his distance from Christopher was clearly tough, the actor still has hope for his stepson’s healing and tranquility. The “GoldenEye” actor said that Christopher is on his mind and that he is hopeful that he will get through this difficult phase of his life.
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