Wisconsin Dairy Queen Puts Up ‘Politically Incorrect’ Sign, Owner Stands By His Decision

A message left on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, garnered attention and is currently making waves on the internet. The billboard prominently displays the restaurant’s political incorrectness and calls attention to the fact that it often employs holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, it shows support for the

They receive complimentary sundaes, the US flag, and expressions of gratitude for their military service on Veterans Day.

In defense of the placard, restaurant owner Kevin Scheunemann stated that it was put up nearly four years ago to be transparent about his and the staff’s dedication to serving God and the nation. According to Scheunemann, he put up the sign in response to a customer’s grievance against Christian music being played in the restaurant. Since then, the sign hasn’t caused any further issues.

The sign has gained more attention recently when an Oregonian tourist posted a picture of it on Facebook and expressed concerns about the message’s alleged exclusivity. The original post attracted a lot of attention before it was taken down.

While some people support the message on the sign, others have taken offense at the person who shared the image and voiced their opinions. However, Scheunemann’s choice to put the sign is supported by local business owners, who say that customers are free to leave the restaurant if they disagree with its principles.

The people living in the little village of Kewaskum seem to read the sign as the owner’s statement of beliefs and take it at face value. According to Dairy Queen’s official statement, Scheunemann’s approach is not endorsed by the company, and the sign only conveys the proprietor’s beliefs. The company stated that all franchisees and staff members are required to treat customers with respect and decency, regardless of their religious beliefs.

A BOY WAS SELLING HIS TOYS — THEN THE COMMUNITY STEPPED IN.

The morning air was crisp with the promise of a new day. George and I, bundled in our warmest coats, were on our usual walk, enjoying the quiet of our suburban street. The sun, a shy sliver peeking through the clouds, cast long shadows across the lawns. As we passed apartment building number 7, something caught my eye.

A small figure huddled beside a makeshift table, a handwritten sign propped against a stack of toys. Curiosity piqued, I approached the boy. He couldn’t have been more than eight years old, his face a mixture of determination and sadness.

“What are you doing?” I asked gently.

The boy, with eyes the color of a stormy sea, looked up at me. “Selling my toys,” he said, his voice small but resolute. “To help my dog.”

My heart sank. “Your dog?” I asked, confused.

He nodded, his lip trembling slightly. “My parents… they can’t afford to keep him anymore. They might have to take him to the shelter.”

The words hung heavy in the air. This child, barely out of toddlerhood, was facing a hardship that no child should ever have to bear. George, ever the pragmatist, gently inquired about the prices of the toys. They were ridiculously low, a testament to the boy’s desperation.

We couldn’t just walk away. We “bought” a few of his toys, though we had no intention of keeping them. Instead, we returned home with a renewed sense of purpose. We started knocking on doors, sharing the boy’s story with our neighbors. The response was immediate and overwhelming.

Mrs. Garibaldi, the elderly woman who always had a jar of cookies on her windowsill, donated a generous sum, her eyes brimming with tears. Mr. Thompson, the gruff gardener with a soft spot for animals, offered to mow the family’s lawn for the next month. Children, their faces alight with concern, emptied their piggy banks, their contributions ranging from a few coins to a dollar bill clutched tightly in their small hands.

News of the boy’s plight spread through the neighborhood like wildfire. Within hours, a small “fund” for the dog’s care had materialized. We dropped off the contributions that evening, a small bag overflowing with cash and good wishes.

The boy’s face, when he saw the money, was a picture of disbelief. His eyes widened, then welled up with tears. “Thank you,” he whispered, his voice choked with emotion. “Thank you so much.” His parents, initially hesitant, were overcome with gratitude.

As we walked away, a sense of warmth filled my heart. It was a reminder that even in the face of adversity, the human spirit could shine through. The simple act of kindness, of reaching out to a neighbor in need, had created a ripple effect of compassion and support.

That evening, as I tucked my own children into bed, I told them about the little boy and his dog. I explained that sometimes, even the smallest acts of kindness could make a big difference. “Remember,” I said, “we’re all connected. We’re all part of a community, and we need to look out for each other.”

The next morning, I woke up to the sound of birdsong and the gentle patter of rain. The memory of the boy’s grateful smile warmed my heart. It was a reminder that even in the darkest of times, there is always hope, and that the kindness of strangers can truly make a difference.

That day, I went about my business with a renewed sense of purpose, determined to be more mindful of the needs of those around me. The world, I realized, was full of small acts of heroism, waiting to be discovered. And in the quiet moments, I would remember the little boy and his dog, a testament to the enduring power of compassion and the unwavering kindness of the human spirit.

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