Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
The Incredible Change: From a Small Troublemaker to a Funny Movie Star!
In the busy streets of Brooklyn, a famous person was born – Mickey Rooney, the powerhouse of American entertainment. Since he was very young, he was drawn to the spotlight, which sparked a love for performing that would shine on screens and stages all over the country.
Imagine this: a tiny entertainer, just a little older than a baby, capturing audiences with his lively energy and natural charm. Mickey started his journey in the exciting world of vaudeville, where he learned and practiced his skills with his parents, impressing crowds with singing, dancing, and humor.
But it was the silver screen that truly embraced Mickey’s boundless talent. With a twinkle in his eye and mischief in his smile, he brought to life characters that leaped off the celluloid and into the hearts of millions. Who could forget his mischievous turn as the puckish Puck in a whimsical adaptation of Shakespeare’s “A Midsummer Night’s Dream”? Or his endearing portrayal of the irrepressible Andy Hardy, a role that made him the darling of Hollywood?
At MGM Studios, Mickey became very famous. He worked with big stars like Judy Garland, dancing and singing his way into movie history, making a lasting impression during Hollywood’s best times.
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